Rapid, widespread adoption of Meet The Need by churches and charities in a community is ideal for a city to take full advantage of Meet The Need. It is much easier to get pastors, charities, associations and other influencers to adopt MTN and recommend MTN if there are no cost. For example, the primary way that charities learn about MTN is through churches who tell their charity partners that there is now a much easier and better way for those charities to share their needs with the churches members. So if MTN charged charities, churches would be in the awkward position of “selling” MTN to charities and that would stifle the “word of mouth” spread of Meet The Need.