Serving those in need (e.g. the poor) is a core function of a church. You want to show your members and the community how important compassion is to your church. So you don’t want to send members out to a separate “organization/program” to find out how they can serve those in need. If you call your compassion program “Meet The Need” or use our logo on your web site, it could appear you have abdicated serving the community to an outside organization. Instead, it is far better to weave serving, and MTN, into the fabric of your church and web site.
Plus studies show that people are reluctant to go “out” of a website to a separate organization’s site. They are more likely to search for opportunities directly on your web site. In other words, fewer needs will be met if you use MTN’s logo or name.
In addition, churches have the pastors, the buildings, the programs and the people to help lead people to Christ – MTN does not. So we want to empower the Church and let them see your heart for serving others – not ours. You are the face of Christ to the community, not Meet The Need. So MTN should stay behind the scenes and let your members, visitors and the community see your brand. We recommend calling your MTN section something that fits your church (e.g. Calvary Cares, Building Bridges, Serve).