Churches and companies join MTN because it provides them value by saving them time and money while increasing their impact in the community. For example, churches cannot easily communicate needs of local charities to members from the pulpit and the bulletin. MTN alleviates that administrative burden so churches and companies who are involved in the community want and need MTN. If they do not specifically decide to “hide” the needs of a charity, those needs will show up on its web site. Some organizations limit what local charity needs will be visible on their web site, but most do not. For most, their objective is simply to provide people with a “window” to the outside world (of local needs). Often times, a church or company that begins by limiting what needs are seen through their web site eventually starts to open the “window” wider once they see all the needs in the area and hear the testimonies.